A friend of mine on Facebook altered me to this Halloween spoof. Sears has added a section to their website that is completely devoted to zombies. Zombie fashion, Zombie tools, Zombie Treadmills, they even have a place to order the classic Sears catalog, Zombie addition. At first I thought it was fake, but know I see it for the brilliant marketing scheme its. Hey, it got me to go to Sears' website and I even made a purchase. This site employs a lot of different techniques to drive people to the site, including youtube videos and twitter feeds. It's very cute and very smart.
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